MPIC Unveils 2022 Ang Kulay ng Pag-Gabay Calendar
Makati, Philippines, 25th January 2022 – Metro Pacific Investments Corporation (MPIC) recently released its 2022 corporate calendar entitled Ang Kulay ng Pag-Gabay, highlighting the six MVP Gabay Advocacies for a Sustainable Philippines. The company’s second coloring book-style calendar features the entire Manuel V. Pangilinan (MVP) Group’s positive community impact programs that underline the holistic progress that the conglomerate continues to make throughout the years.
Pangilinan, MPIC’s President & CEO set the precedent for harmonizing the group’s positive community impact programs upon launching the advocacies on his 75th birthday. “The idea of Gabay is to serve as a guiding light, a driving force, and most importantly, a helping hand towards achieving a more significant purpose. Signifying that in this calendar gets our message across in one meaningful and useful package.”
The Color of Positive Community Impact
MPIC’s Ang Kulay ng Pag-Gabay calendar is a symbolic work of art that shows the “big picture” of the MVP Group’s impact towards attaining a Sustainable Philippines to all its recipients. The coloring book-style imagery also figuratively depicts the outline that all the company’s subsidiaries, beneficiaries, and stakeholders bring color to through each unique program.
Guided by one of the six Gabay Advocacies – Kalikasan, Kalusugan, Karunungan, Komunidad, Kabataan, and Kabuhayan – each page not only showcases an illustration that tells the story of a project, but also features quotes from key people who have either been instrumental to the progress or have sentiments that express the true essence of the good work being done.
“Everything that we do at MPIC is anchored on our purpose – to contribute significantly to nation-building by delivering high quality essential services and thereby uplifting the lives in the communities we serve,” says Chief Finance, Risk, and Sustainability Officer Chaye Cabal-Revilla. “The Gabay Calendar gives our stakeholders a glimpse of how we are working hard to make a lasting difference.”
Upgrading 2021’s Color Your World calendar, the 2022 calendar is a collaborative effort between the whole MVP group, intended to emphasize its reinforced goal of making a bigger collective impact as a business group and as a partner in national development.
The Art of New Opportunities
Amid the darkness brought about by 2020 and its effect on 2021, MPIC found a spark of brightness through its monthly Color Your World contests on social media, discovering its Ang Kulay sa Pag-Gabay artist through successive showstopping artworks submitted each month. Jeanette Toledo Obiasca, a housewife and mother of three, won the social media contest three months in a row and was declared a Hall of Famer. She was commissioned as the principal artist and given the opportunity to illustrate each visual for the 2022 calendar.
Without any professional practice, Obiasca brought to life the essence of the Gabay advocacies. This engagement not only provided her with a stable source of income for her and her children but gave her an expansive platform to showcase her timeless talent.
“Passion ko po ang arts, dahil ito po ay tapat na paraan para ipahiwatig ang aking pananaw sa mundo,” said Obiasca. “Nagpapasalamat po ako sa Metro Pacific Investments Corporation, dahil hindi lamang nila binigyang kulay ang taon ng pamilya ko, kung di binuhay muli ang aking pagmamahal sa pagguhit.”
MPIC VP for PR and Corporate Communications Melody M. Del Rosario, who found Obiasca through a social media group, was truly invested in making her a part of this publication. “Jeanette was truly instrumental in showing us how our businesses bring color to the world of our customers with each masterpiece she submitted last year. She also embodies the essence of Gabay, of someone who just needs the right tools, opportunities, and people behind her to make her dreams a reality.”
As 2022 begins, it is vital for the country and all Filipinos to embrace it with open hearts and open minds. More importantly, however, all must be proactive in coloring the bigger picture it brings, to make it brighter and more alive than the years that passed.
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